A single, unified view of all marketing investments tied to business performance
Optimal ‘go forward’ marketing strategies and tactics tied to business impact
Supports investment decisions, big (e.g. what happens if I go dark in a market?) and small (e.g. what happens if I shift funds from Publisher A to Publisher B?)
Uncover ‘everyday’ quick wins and ‘make-your-year’ game changers
Who is it for
Purposefully built to support people who need to make informed marketing decisions, including:
Consumer Insight Teams
What can it do for you
Gain Theory interactive supports a number of use cases, including marketing effectiveness tracking, scenario planning, optimization and forecasting.
Analytic and / or technical expertise is not required. Gain Theory interactive includes a navigated user experience, making it incredibly easy to use.
A modular system with a broad suite of features and functionality that you can turn on as needed to support your Marketing decisions